Striking it rich in the App Store: for developers, it is the casino more than gold mines

They are the Appillionaires: an intelligent, ambitious dreamer in bedrooms and garages around the world, planning for the future of mobile applications. Their inexpensive tools–MacBook Pro and iPhone–but overnight Appillionaires can collect a lot of money from selling software in the iTunes App Store. They led the revival of the hobby programmer. Not since the days of the Commodore 64 and Atari 2600 indie software have been sold by such a small team of programmers to large numbers of consumers.

Money flows into the Appillionaires even when they sleep. While they dream their angry birds, unseen electronic transfer to bank account money pushing Appillionaires ' from the App store in more than 80 different countries. As much as $ 250 million will be spent on the App Store in one month. More than 10 billion applications have been sold in the store to date and it is estimated that Apple has registered at least 79,000 publishers for iOS software (iPhone and iPad operating system).

What is remarkable is that Apple's credibility is reinforced by the success of the iPod and iPhone emergence of iPhone applications is widely expected. Even before the launch of the App Store back in 2008 Wired , the magazine speculated, "iPhone software development gold rush can trigger software not seen since the heyday of the development of the PC platform in the 1990s."

It is labeled this "gold rush" is most often applied to the App Store. The potential for success, and the risk of failure, so large that in many ways the App Store has triggered a gold rush among developers. Despite a spectacular success, the failure of apocalyptic. The mainstream press focused on some of the noble and giving very little attention to money lost on the App Store — the problem is compounded by the silence of shame those struggling to turn a profit on their work. In a climate where approximately 540 apps submitted for review on a daily basis, it's easy to see why Appillionaires is the type of exclusive and rare.

Back in the ' 80s, catastrophic failure to sell software is more clear and public humiliation. Take Atari's "E.T. the extra-terrestrial (1982), a video game fails to leave the company with losses of more than $ 100 million and embarrassing problem of what to do with 3.5 million unsold E.T. cartridges (the answer, apparently, is to bury them in a New Mexico LANDFILL). But today such as the failure of the more difficult to see with the naked eye. For each Appillionaire, there are a few thousand developers are not visible, the developer of this app failed. have their dreams of superstardom draconian app breaks into a million little pixels.

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